On the occasion of the European Council of the 17th and 18th of June, Elvire Fabry and Sofia Fernandes, Research Fellows at Notre Europe, analyse in this paper what is at stake in terms of deliberation and communication around the Europe 2020 strategy in order to take it, in the months to come, from the "nebulous state" - full of objectives only - in which it now finds itself to a more "solid state," i.e. a fully-fledged strategic implementation. This paper is in line with the proposals advanced in the "Think Global-Act European" report to the Spanish-Belgian-Hungarian Trio Presidency published in March 2010.